Coffee roastery The Coffee Collective
THE MEANING OF THE NAME THE COFFEE COLLECTIVE
To help you better understand the philosophy and mindset ofThe Coffee Collective, let me first tell you more about why Collective. Many people find meaning in the fact that there are four founders of the roastery. But it's really because they are a collective between the farmer, the roaster and the barista. This is also underlined by the triangles in their logo.
THE FOUNDERS OF THE COFFEE COLLECTIVE OR WHO'S BEHIND IT
As I mentioned, the founders of the roastery are four, Peter Dupont, Klaus Thomsen, Casper Rasmussen and Linus Törsäter. They founded it in 2007 in Copenhagen, Denmark, where they started as a mere warehouse of roasted coffees. Before they were founded, they boasted several titles from competitions such as theWorld Barista Championship and the World Cup Tasters Championship. Today, only three founders work at the roastery. Peter Dupont is the Managing Director and also handles the purchasing of green coffee, Klaus Thomsen is the Head of Marketing and Cafés and Casper Rasmussen as Roastery Manager oversees the quality of the roasting. Coffee Collective's head office is in Frederiksberg, where the roastery is located.
THE COFFEE COLLECTIVE ROASTERY AND CAFÉS
Theroastery's values are still to be discussed, but as with most roasters of select coffees ,transparencyis important to The Coffee Collective . This is demonstrated by the appearance of their roastery, which is separated from one of their cafés by a glass wall. This gives customers a glimpse of the roasting process. The coffee is roasted on a Loring roaster that can hold up to 35 kg of coffee. In addition to this café, there are four other cafés and one roastery in different parts of Copenhagen.
BUYING COFFEE DIRECT TRADE
To promote the aforementioned transparency, The Coffee Collective's policy is to buy coffee directly from farmers, or direct trade. The roasters are aware that the coffee, once grown, has a long way to travel before it reaches them. That's why the roastery's founders have created their own model of direct sales between them and the farmers, during which certain rules must be followed. The price is determined by the quality of the coffee, i.e. the better the coffee, the more money the roaster will pay the farmer. This gives both parties a reason to improve what they do and also improves the relationship between them. The purchase of beans is influenced by the harvest season in each country.
ROASTING OF THE COFFEE COLLECTIVE'S CHOICE COFFEE
Green coffee beans are flavourless, they only develop flavour during the roasting process. And The Coffee Collective is very aware of this. They think of coffee as a fruit in which all natural conditions such as soil, rain, sun, altitude and many othershave left their mark .
They prefer clean, sweet and aromatic coffees that roast light to bring out their natural flavour. Each coffee has its ownroasting profile to bestbring out its characteristics .
At The Coffee Collective , they roast the coffee separately for espresso and filter. As well as the writing on the packet, you'll also be able to tell because of their different colours. The espresso packs are dark green and the filter packs are cream. The packets with coffee that is unique in some way, for example in itsvariety or processing, are light pink like cotton candy.
They roast coffee daily for wholesale partners, their own cafes, and for customers who order coffee on the e-shop. After roasting, they store the coffee in a climate-controlled cellar and flush the bags with nitrogen to maintain high quality.
After roasting, they check the coffee by recording the roast profile and coffee colour. The most important factor in the control process, however, is cupping.