Coffee talks: Luca Pompei, Sales Director at Simonelli Group

What are the company's main activities in the world?

"One of Simonelli Group's main activities in the world is training our partners through briefings and courses. In fact, we recently opened the Campus of the Simonelli Group, which combines education, research and business," Luca Pompei.

Why is your company so successful?

Luca Pompei says that if we wanted to do a pure economic analysis, today 93% of the machines produced expand to foreign markets. Such a large market is a kind of insurance for future turnover.

"I can say that the real secret of our success is the closeness of our partners, who trust the Simonelli Group and who work every day with great motivation and professionalism to provide first-class customer service. A great example is X-Mechanics, our partner for the Czech Republic and Slovakia, who has adopted our philosophy and procured all products to support a network of highly specialized dealers operating in these areas. These people are the reason for our success," adds.

The importer of awesome coffee machines and other technology brands Nuova Simonelli and Victoria Arduino for the Czech Republic, X-Mechanics are also our longtime partners and friends. We hereby send our regards! ????

Italy is the cradle of espresso and home to more than one coffee machine company. So, what about the competition?

"When we think about the traditional coffee maker market, Italy is indeed the most competitive, especially considering that most of the manufacturers are Italian. I can say that I have a very good relationship with most of them also because the coffee industry is really a small world.

We at the Simonelli Group like to compete, compare ourselves "on the ground" with our competitors and strive to be different, if not better. So there is a lot of mutual respect with many of them, even in healthy competition.

Our president Mr. Ottavi considers the Cimbali group (which includes the brands La Cimbali, Faema, Slayer and others) as one of our main competitors," replies Luca.

Products from the Simonelli Group

According to Luca, the Simonelli Group has always thought that if you're going to go to market, you have to bring something new that responds to unmet needs of customers and partners. That's why product innovation is their obsession.

"But you can't export if you don't produce to high quality standards. That's why we at Simonelli Group have made quality our mantra," says.

The first thing to come, however, is an idea. Right?

"There is a dedicated team within the Simonelli Group whose task is to come up with new concepts thatare sustainable, useful and respond to the needs of the market," says Luca.

And how does Luca of the Simonelli Group see the future?

There is no doubt that the Simonelli Group will continue to be closely linked to the growth and development ofthe entire coffee industry and the evolution of customer needs. But let's try to find out something more concrete now.

Where will the Simonelli Group be in 5 years, for example?

"The Simonelli Group now holds 10% of the global coffee machine market and has opened offices in the United States, England, France, Germany, China, Singapore and Indonesia as part of its approach to markets.

So we see ourselves inthe future where digital technologies are increasingly important, but also where physical places of social meeting andexchangewill be necessary, where ideas and projects can be shared to strengthen our competitiveness," Luca replies.

When are you planning the next news?

Luca describes thatseveral new product launches are expected during 2023.

One of them is under the brand Victoria Arduino, the new coffee machine Eagle Tempo. which had its first introduction to the world last February 8. It will soon be available in the Czech Republic from June.

During the year, they will also launch a new range of coffee grinders, such as the new Mythos Gravitech with 65 mm grinding stones. You'll know the Mythos range from coffee shops, where the quality of the grind is particularly important. Mythos 75 is also the official grinder of the World Barista Championships for 22-25.

At the Host in Milan (13-17 Oct 23), the company will present other major innovations, some of which will be available from 2024.

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Final question. What is your favourite product?

"Well, I can't forget that I took my first steps in this fascinating world of coffee by developing the Victoria Arduino. For this reason, the Victoria Arduino will always have aspecial place in my heart.

However, my passion focuses more on simple and usable innovations rather than product. In this case, I am excited about Pure Brew, a technology solution that allows you to create a beverage such as filter coffee or tea at the touch of a button."