Italian Coffee Roaster Gardelli Coffee


I can't begin with anything other than explaining the name Gardelli Coffee. The reason is quite simple. Rubens Gardelli is the man behind the creation of this roastery based in Forli, Italy . In 2010 Rubens started roasting on a small 50g roaster. His passion led him to his first competition in 2014, which he won. The WCE Italy Coffee Roasting Championship. He participated in this competition several more times and in 2017 he won the global final. He has also participated in theBrewers Cup several times and won the Italian round twice. He finished second in the global final in 2014.

Hedidn't go through any SCA course for roasting , he simply learned everything on his own. His curiosity to know and learn as much as possible led him to make his own 700g coffee roaster. Now he roasts on a15 kgGenioroaster at Gardelli . However, despite his growing business, Rubens is still at the roastery and personally oversees the quality of the coffee in each package. The aforementioned wins have also had an impact on the number of orders. Maintaining quality while growing quantity is a challenge for Rubens, however.

The Gardelli Coffee packages are recognisable from dozens of metres away thanks to their pink colour. Moreover, the pink swan is inseparable from Gardelli. Source:


Gardelli carefully selects the coffee beans in batches that meet the requirements of the coffee selection, and they also put emphasis on transparency of data, so you can find out everything you need from each package of coffee, such as: country of origin and region, cupping score, processing method, variety or varietal, roasting date, but also the name of the producer. In addition, they always indicate the harvesting period so that their customers can be sure that they are buying coffee from the freshest and seasonal harvest. Full transparency not only gives them the opportunity to learn more about the product: it also aims to show all the hard work behind each cup.

Every coffee Gardelli buys goes through a rigorous Rubens check, which includes a blind selection and tasting. They choose their coffee based on what they judge to be the best of the season. They don't look at currently popular varieties or processing.


The price of the coffee is determined by a score of taste quality and uniqueness, with the price of green coffee a secondary factor. Uniqueness in pricing means how easy, or rather how difficult, it is to get hold of a given batch. This parameter is reflected in the rarity score. If it is amicrolot or a nanolot, for which only a few bags are available worldwide, the rarity score will be high. This includes mainly coffees that come from high altitudes where yields are naturally quite low.

Farmers are paid up to 50% more than the real price. Rubens is one of the first roasters to take this approach. However, it can also afford to do this thanks to its victory at the World Coffee Roasting Championships and the resulting growth in orders.


At Gardelli, they only roast quantities that are already pre-ordered, so customers always receive freshly roasted coffee. They roast coffee three times a week and always inform about future roasting dates on their website.


At Gardelli Coffee, they believe that every coffee has only one roast profile that is ideal for it. The final roast profile is preceded by profile testing and many cuppings. Each coffee retains flavours and aromas that are specific to the area, and it is these that they want to bring out. Not a roast profile to match the final brew. And that's why almost all coffees are roasted omni, that is, for both espresso and filter, you will find only a few exceptions in the form of espresso blends.


TheMzungu Project inUganda has been part of Gardelli Coffee since 2015. You don't often see coffee from Uganda on roasters' menus. Rubens quickly took a liking to the coffee from there and thanks to the Mzungu project, he brings this coffee to others. Rubens' attention was also attracted by the fact that all the cherries on the tree were ripe at the same time. Normally, they ripen gradually. One of the harvests was also used in the Italian Brewers Cup competition, earning Rubens second place.

These coffees also inspired Rubens to innovate and set up an export company. Gardelli also began experimenting with natural processing in Uganda. Using available processing methods, i.e. without the use of bacteria, yeast or stainless steel vessels and electricity, Gardelli, along with his friends Dison and Alex, developed a very sustainable technique that involves only harvested cherries and the use of temperature. The first batch has been named Gardelli RED and more are in the process.


Coffee from this roastery can be found in various cafes across Europe, but Gardelli only has one café of its own. And that's in Forlì where Rubens and the whole Gardelli originated. The reason Rubens gives for not having more cafés is that it is more important to focus on the coffee and its quality.